Whether you deploy your surveys via Checkbox’s Invitations Manager or by personal email, the goal is the get your emails opened and your surveys completed. After putting in the time and effort to create a top-notch survey, the last thing you want is for potential respondents to miss your email invitation due to spam blockers and lousy subject lines. If you think your surveys aren’t getting the response rate they should, here are some tips on how to make sure your surveys reach the eyes of respondents:
- Avoid “Spammy” Text – When creating email subject lines and body copy, make sure you avoid any words or characters that have potential for triggering spam alerts. Use common sense and if you don’t trust that use this handy list posted by Bloomtools.com. Don’t forget to proofread!
- Enable Opt-out – Email recipients like when they have the option to opt-out of an email campaign. Offering the option seems to legitimize the email for many. When someone opts out of a Checkbox email invitation, the recipient is removed from any follow-up or reminder emails sent for that particular survey. Checkbox will also show you exactly who has opted-out of a particular survey.
- Set Expectations – When sending a survey email invitation there are two pieces of information you want to make sure you tell your recipient. First, explain why he/she is receiving your email and being asked to take a survey. Is it because they are a new customer? Are you responding to a complaint they submitted? This will establish your relationship with the recipient. Second, set clear survey expectations. If you are too vague about the topic of your survey or the amount of time required to complete it, your potential respondent is likely to jump ship.
- From: YourCompany@Here.com – Email screening is a reality. I do it, you do it, but most importantly your recipients do it. If they don’t recognize your “from” information they will get suspicious. This is why you have to trigger a connection with your recipient at first glance. If your organization isn’t clearly presented in the “from” address, make the effort to create a new email address or be sure to include your company name in the email subject line.
- Brand Everything – In addition to screeners, most of us are scanners when it comes to email. If we don’t find relevant information in the first few seconds of opening, we will move on. If you passed the first test and your email gets opened, make sure your organization is front and center in the body copy. Your email signature should include all of your company information and try to throw a logo in there if you’re working in HTML (Checkbox offers the ability to create email invitations in either text or HTML). If your recipient hangs in there long enough to click on the survey URL, seal the deal with a well-designed, clearly branded survey. Take the time to create a style template that not only clearly identifies you as the survey creator but is nice to look at, as well. Checkbox allows you to customize everything from background art to button color, so if a respondent makes it this far there’s no excuse for him/her to be confused as to who the survey is from.
- Shorten Subject Lines – We know you have a lot of information to convey to recipients, but save it for the email body. When you are determining your subject line within the Checkbox Invitations Manager, a general rule of thumb is to keep your subject line under 50 characters (scanners, remember?). When in doubt less is more. Keep it simple and avoid “spammy” words and you should be fine.
Using Checkbox’s powerful Invitations Manager to deploy your surveys allows you to keep track of who is receiving your survey and who has responded to it. When used with the above guidelines you can expect increased response rates and, most importantly, more useful data!