When’s the last time you heard someone say they love zooming in and out of their mobile phone or tablet in order to be able to read an email or online content? Wait, never? Yeah, me either. So why would you choose mobile survey software that forces your survey respondents to do exactly that?
Online survey tool providers spend so much time talking about how their survey software allows you to customize your surveys to match your branding. Survey creators spend so much time trying to do just that. But if you’re only concerned with how your online surveys look and act on a computer screen, you’re missing a huge opportunity to engage your mobile users.
It’s no secret that a large percentage of users are taking surveys on mobile devices – so why is the mobile survey taking experience still so generally lacking? Style templates go along way in making your surveys looks pretty, but if you really want to entice mobile users, the actual survey taking needs to be user-friendly as well. What does that mean? For starters, no manual zooming. You want your survey software to detect that your user is on a mobile device and browser and scale your survey accordingly. And not just the text – your buttons, drop-downs, and other survey question types should be scaled and optimized for users on mobile devices.
Homer Simpson says please don’t discriminate against fat fingers.
Take a look at the two surveys below – which one would you rather take on a mobile device?
In case you haven’t guessed, the screenshot on the left is from a Checkbox Mobile Survey. The screenshot on the right is from another survey application, who shall remain nameless. With a little help from jQuery Mobile, Checkbox mobile surveys are scaled and styled appropriately for all modern mobile phones and tablets. That means the text is the right size, the buttons are easy to click on mobile devices, and questions like sliders and scales are rotated 90 degrees to work better on mobile phones.
In addition, built-in mobile templates give your mobile surveys a slick, easy-to-read design. Or if you prefer to use your own styles, that’s cool. We’ll even give you the option to remove headers and footers when a mobile device is detected, to save your respondents from eating up their data plans loading your survey logos.
Of course, look and feel aren’t the only factors affecting mobile survey response rates and usability. You also need to take question types, wording, and other factors into consideration.