Getting the most value out of your survey results means being able to report intelligently on the responses you have collected. Yet reporting on survey data in a meaningful way across business units and with stakeholders internally and externally can be challenging.
There’s a lot of business intelligence to be gathered through survey data. In fact, surveying your internal and external customers is a smart way to keep your business growing in a profitable and productive direction.
Online surveys can be a fast, easy way to collect much-needed intelligence from your customers and prospects. For most companies, it’s a simple solution: create an online survey and distribute it to a target group. That is, unless yours is a financial services firm or a healthcare organization that has strict mandates for secure data handling and information sharing. For companies like these, which deal with PCI, HIPAA, SOX, PCI or GLBA, only the most secure online survey
Response bias occurs when a respondent answers a question in a way they think you want them to. It can also be caused by question or response wording, layout or order. While there is no way to completely eliminate response bias, the survey creation tips below will at least help you minimize bias and gather more accurate and complete data.
Tip #1: Clear Language
Checkbox’s new and improved reporting module makes it easier than ever to view and analyze response data. You can even use multi-source report items to compare multiple questions side-by-side!
For example, we had a survey comparing Twitter post frequency to Facebook post frequency. The answer options for both questions were the same:
Matrix Items can be great form-building tools, especially when utilizing the “Header” row option to create form categories. For example, in the medical form below we used row headers to separate patient information, physician information, and current medications. The headers break up the space, making it easier for respondents to complete the form.
Our support team recently received a training question about how to build a custom report from scratch, as opposed to generating one automatically using the Report Wizard. If any of our other Checkbox users are curious about custom reports, use the simple steps below to get started. And remember, Checkbo
Our assumption is that you create surveys to collect information from humans, not computers. This is why Checkbox created the CAPTCHA item type. CAPTCHA, which stands for “Completely Automated Public Turing test to tell Computers and Humans Apart,” significantly increases survey security by preventing computer “bots” from finding and populating Checkbox surveys with false or “spammy” responses.
To include a CAPTCHA item in a survey, follow the steps below:
Why do we send out surveys? Whether you represent an online retailer or a university, a one-man-band or a global corporation, we all send out surveys for the same reason: to get feedback, answers and above all INFORMATION.
After asking the right questions, the next most important step in the data collection process is analyzing your results. What is the point of distributing a survey if you aren’t going to use the resulting data to make improvements to your company/offerings?