Survey Trends & Best Practices

Importance of Customer Feedback Surveys:  Customer experience is especially critical in the digital age. Technology allows customers to share their experiences and opinions with a vast audience through online reviews, social media posts, and other di

In today’s hyper-connected online environment, the ancient adage “the customer is always right” has a new and more significant meaning.  More than half of global internet users between 25 and 35 report posting online reviews of a product or company.

Customer feedback is a gift. While many people like giving feedback and welcome the opportunity to connect with their favorite brands, they are driven by their own goals and deadlines, so they are not obligated to complete a survey or fill out their

Measuring customer satisfaction is the best way to understand the buyer experience, allowing businesses to produce repeat buyers and entice new buyers. As a result, many companies prioritize customer feedback like never before, attaching customer sat

Everyone wants happy customers. After all, customer satisfaction is essential for keeping existing customers coming back for more, and it's the best way to attract potential customers to your front door or online store.  Therefore, it shouldn’t be su

Collecting, analyzing, and responding to customer feedback is the secret to building and maintaining agile, responsible companies. However, collecting customer feedback can be challenging, especially when all businesses – from fast food restaurants t