Have you ever received a telemarketing call at work where the caller is looking for a “decision maker”? Every company has one, no matter the size. If that person is you, great! If that person’s not you, better! The fact is, it’s getting harder and harder to make business decisions nowadays with the ever-increasing technology choices available to us. This is a blessing and a curse for the decision makers out there. On one hand, it’s nice to have niche tools available, but you have to do your rese […]
I recently attended a speaking engagement with Tony Hsieh, CEO of Zappos, and am currently reading his book “Delivering Happiness.” I’ve been a follower of Tony’s for some time now and think he has a lot of brilliant things to say, but there was one message from his talk that really resonated with me.
As anyone who has had experience with Zappos knows, outstanding customer service is what Zappos hangs its hat on. Several years ago Tony and his team made the decision that delivering excellent […]
I just came across this site the other day, AskYourTargetMarket.com – it’s basically a one-stop shop for companies looking to do small-scale market research. You can set the parameters of your target demographic, create a simple survey, and get results from their panelists within a couple hours to a couple days. I know there are other sites out there like this, but I was really impressed by AskYourTargetMarket’s simplicity and fair prices. And I couldn’t help being charmed by their cutesy tag li […]
I was reading Yelp last week, looking for restaurant recommendations while on vacation in southern California, when I came across this one place that looked promising and had a pretty decent number of four and five star reviews. Of course, my eyes immediately jumped to the one and two star reviews because I naturally wanted to know what the complaints were. This one guy totally slammed the place; I don’t even remember why, but that’s not important. What was memorable was the owner’s response to […]
When most people think of online surveys, customer satisfaction or employee feedback surveys often come to mind. But there are so many other creative and fantastic uses of online survey tools. Here at Checkbox, we all love talking to customers and learning about some of the unique ways they use our software. It seems every time I turn around, someone gives me another idea, so I wanted to share with you a few of the examples that I think have far-reaching implications for many organizations:
There’s been so much talk of ‘Customer Experience’ and ‘Voice of the Customer’ these last couple years that I feel like we’ve lost sight of an important fact – 100% customer satisfaction is a near impossible goal and one you shouldn’t necessarily strive for. Of course it’s good business practice, not to mention the right thing to do, to give your customers the best products, service, and experience possible. Customer experience drives customer retention, repeat sa […]
If you’ve found yourself with the daunting task of researching survey software, we feel your pain and we’re here to help. Checkbox Survey Solutions has developed a simple, logical and objective 3-step guide that will help you and your organization make the right survey software choice.
Step 1: Compile a Comprehensive List
Create a list made up of all potential candidates. Take to the streets (literally and figuratively) and scour search engines, ask friends and […]
Congratulations, you’ve taken the important first step of sending out a customer satisfaction survey to gather feedback on your products and services. You’ve thought out your questions really carefully, branded your survey, sent out invitations with reminders, and received some really good responses.
Now what? The biggest problem with customer satisfaction surveys doesn’t have anything to do with the surveys themselves, the questions you ask, or the survey tool you use. It has to do with what y […]
We recently offered advice on a well known market research forum as to how you can increase the responses to a satisfaction survey in B2B context. This is information we offer to many of our clients on a daily basis and thought it would be useful to post and share with all our readers.
- Customers are generally more motivated to provide feedback by a passion for your product/services (positive or negative) than they are by giveaways. Building a community of customers who are tied to yo […]
I just got back from lunch at a popular chain Italian restaurant where, it turns out, a local food critic’s television show was filming. Other than wondering why in the world they were filming rolled out pizza dough with nothing on it over and over, the main thing my lunch companian and I noticed were the restaurant managers. There were not one, not two, but three managers in starched shirts whipping around the restaurant and feverishly clearing plates and re-filling sodas. Now, I’ve been to thi […]