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Homepage / Doc / Your Email Footer and CAN-SPAM

Your Email Footer and CAN-SPAM

This documentation is for Legacy Checkbox Version 6. Please visit our Checkbox Version 7 Documentation page for current user guides.

 

What is CAN-SPAM?

CAN-SPAM, which stands for Controlling the Assault of Non-Solicited Pornography And Marketing Act, is a law that governs all commercial email messages. In a nutshell, CAN-SPAM says that when sending a commercial email you must:

  • Be honest about the nature and intent of your message
  • Give recipients the physical mailing address where you are located
  • Allow recipients to opt out of future emails from you
  • Process those opt-outs in a timely manner

For more information on CAN-SPAM, please visit http://www.ftc.gov/tips-advice/business-center/can-spam-act-compliance-guide-business.

How does CAN-SPAM apply to my Checkbox emails?

Survey invitations, even B2B invitations, are considered commercial mail and therefore must comply with CAN-SPAM regulations. So, in order to use our invitation service, you must ensure that your emails meet CAN-SPAM guidelines.

What’s the deal with the required Invitation Footer?

Since part of CAN-SPAM compliance involves including an opt-out link and a physical mailing address in all commercial mail, Checkbox has made this part easy by merging in a default Unsubscribe link and company mailing address into the invitation footer. The opt-out link and mailing address can be edited and formatted (see how to do that below) but they cannot be removed since doing so would violate CAN-SPAM laws.

What if I’m not in the US or I promise I’m not sending SPAM?

Even if your organization is located outside the US, your email is being delivered by a US service (Checkbox), and we, therefore, must abide by US CAN-SPAM laws.

We know nobody wants the Unsubscribe link in their footer, and even though you may ask really nicely and we may really like you, we still can’t break the law by removing it. We have, however, given you some options to format the footer to make it more appealing and less obtrusive to your email recipients (see below).

We also offer a Server version of Checkbox, which you can install on your own server infrastructure. Because we don’t handle the email delivery for Server customers, we leave it up to them to comply with CAN-SPAM regulations and do not require the same email footer. If you would like more information about our Server version, please email sales@checkbox.com.


 How do I set my email invitation footer?

The required email footer consists of two pieces: the Opt-Out or Unsubscribe link and the Physical Mailing Address.

Setting the Opt-Out or Unsubscribe Link:
The Opt-Out or Unsubscribe link is already built in and ready to go, so you don’t have to do anything to make it work. If you are familiar with HTML, you can edit how the Unsubscribe link displays by editing the HTML of the invitation. Just be sure not to edit the line “href=”@@OPT_OUT_PLACEHOLDER__DO_NOT_ERASE” because this will break the link and will cause your invitation not to send.

Screen Shot 2015-01-09 at 2.26.10 PM

 

Setting the Mailing Address:
The default footer includes fields for Company, Street Address 1 & 2, City, State, Postal Code, and Country. These can be moved around and formatted in the footer but cannot be removed (with the exception of Address 2 and State). You also cannot edit the @@ merge codes in your invitation footer, or your email won’t send.

Screen Shot 2015-01-09 at 2.38.51 PM

 

To set the values that get merged into the fields denoted by the @@ merge codes, system admins should navigate to System Settings -> Email and Invitations -> Company Profile. Fill in all the relevant mailing address fields, and these values will get automatically merged into your invitation when you set it up in the Invitation Manager.

Screen Shot 2015-01-09 at 2.43.40 PM


How do I format my email footer?

While we’ve stated that you can’t remove the footer or any of its required fields, you can style it to make it more appealing to your respondents. You can use the HTML editor in the Invitation Wizard to change the font, color, and size of your footer elements. You can also style the default footer under System Settings -> Email and Invitations -> Footer Settings so that all invitations being sent from your account will have the same footer style.

Screen Shot 2015-01-09 at 3.00.53 PM

This section is currently under construction. Any documents that appear blank will be populated as soon as possible. If you have any questions or need assistance with something that is not currently documented please feel free to submit a support ticket and we will be glad to assist you.
April 5, 2021

Version 6 Help Guides

  • Getting Started
    • Quick Start: Full Guide (Legacy Version 6)
    • Quick Start: Create a Simple Survey
    • Quick Start: Apply a Style to your Survey
    • Quick Start: Basic Conditions
    • Quick Start: Distribute Your Survey
    • Quick Start: View Responses & Reports
    • Checkbox Browser and Hardware Requirements
    • Checkbox Online Survey Glossary
    • Checkbox 30-min Demo
  • Survey Creation & Settings
    • Guide to Checkbox Question Types
    • How to Set Response Limits
    • How to Validate Response Text
    • How to Create & Use Question Libraries
    • How to Create & Edit a Slider Question
    • How to Create and Edit a Rank Order Question
    • Using Question and Answer Aliases
  • Survey Style & Branding
    • How to Brand Your Survey with Style Templates
    • How to Create Custom Mobile Templates (Server Only)
  • Logic, Merging, Action Items
    • How to Add Conditions & Branching/Skip Logic
    • How to Merge/Pipe Text into Surveys & Invitations
    • How to Trigger an Automatic Email
  • Security & Permissions
    • How to Set Permissions on Your Surveys & Folders
    • Report Permissions Guide
    • Overview of Checkbox Permissions
    • How to Use Resume + Save and Exit
  • Advanced Survey Features
    • How to Create Hidden Items (Query String Variables)
    • How to Embed a Video in Your Survey
    • How to Create a Scored Survey (Legacy Version 6)
    • How to Create Multi-language Surveys
  • Creating & Managing Users
    • Managing User Roles
    • User Roles Cheat Sheet
    • How to allow Admin Users to See/Manage Other Users
    • How to Import Users into Checkbox
    • How to Create Custom User Profiles
    • How to Update User Profiles with Survey Responses
  • Survey Sending & Sharing
    • How to Share your Survey via Email
    • How to Add Recipients to an Existing Invitation
    • How to Schedule Invitation Reminders
    • Your Email Footer and CAN-SPAM
    • How to Embed a Survey in your Website
  • Responses, Reporting & Exporting
    • How to Export Your Survey Responses
    • How to Create a Quick Summary Report
    • How to Use the Report Wizard
    • How to Create a Custom Report
    • Guide to Checkbox Chart & Graph Types
    • How to Filter your Reports
    • How to Create a Cross-Tab Report
    • How to Display “Other” Responses in Reports
    • How to Create Multi-Question Charts
    • How to Group Open-Ended Questions in a Report
    • How to Give a User Access to Edit/Delete Responses
    • Help with Special or Multi-Language Characters in Excel
  • FAQs and Other Guides
    • Checkbox Survey & GDPR Compliance
    • Checkbox Survey Security
    • Survey Accessibility & 508 Compliance
    • Guide to Editing Live Online Surveys
    • 12 Tips for Creating your First Online Survey
    • 8 Tips for Maximizing Online Survey Responses
    • Sending Automatic Thank You Emails

 

Checkbox develops affordable, feature-rich survey software for organizations, teams, and individuals. Available as a cloud-hosted subscription or installable software. API, source code and integration options available.

Checkbox Survey Inc.
65 Chapel Street, Newton, MA 02458  USA
General: 1-617-231-8890
Sales: 1-617-231-8891
Support: 1-617-231-8899
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