Why Randomize Answer Choices?

A few weeks ago I came across a FREAKONOMICS blog post about “the appeal of the middle.” The post referenced research findings by Paul Rodway, Astrid Schepman, and Jordana Lambert that revealed people generally prefer items located in the middle. The research showed that “…when participants were presented with a line of five pictures, they preferred pictures in the centre rather than at either end.” This trend […]