Survey Critique: Show Benefits & Remove Unnecessary Links in Emails

This past February my husband and I stayed at a hotel in San Diego for two nights. As expected, after our stay we received an email thanking us for our business and requesting that we comment on our stay.

As you can see below, the email invitation we received was thoughtfully prepared, clearly presenting:

  • who the email was from
  • why we received the email
  • how to access the survey