We have always encouraged our survey software users to open their surveys with a solid introductory message.
This message should explain to your respondents:
- The goal/objective of your survey,
- What you will do with the results,
- How long the survey will take, and
- Any additional instructions necessary for the respondent to complete the survey.
If your survey is longer than 5 pages and requires some thought by the respondent, it is advised that you set your […]