by Jason Cohen, founder of Smart Bear Software (re-printed with permission)
I’m involved with several little companies right now. They all have the same problem, and they’re all avoiding the clearest, fastest path to fixing it.
Their problem is: We don’t have nearly enough sales. Some actual quotes (sound familiar?):
“We have 300 downloads and no sales.”
“People tell me I have a great idea, but none of them are buying my software.”
“My sales/download conversion ratio is […]