Social media users are highly engaged and not afraid to voice their opinions. They are comfortable with technology, which makes them more predisposed to online survey participation than traditional survey audience segments are.
We recently retweeted an article by Alistair Rennie on the many benefits of using social media to build a Social Business. In the article, Rennie explains that engaging with clients though social media is “an opportunity to redefine the client service experience, be proactive in delivering customer care and differentiate in new ways.”
Rennie’s data […]
by Carolyn Craven
I’m sitting in my backyard on a beautiful Boston evening (rare these days) listening to my kids intermittently play together and try to kill each other. But instead of enjoying the warm breeze and relaxing with a nice glass of wine, what am I doing? Yes, I’m tweeting, re-tweeting, searching for tweets – you get the picture. As if that’s not bad enough, I’m frantically looking over other […]