We exist to power human research for insights that drive positive change.
We help changemakers solve real-world problems through ethical research that respects respondents and safeguards their data.
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Curious. Research begins with a question. And we stay open to the answer, whatever it turns out to be.
Honest. Credibility is non-negotiable because we only act on research we believe. We take every opportunity to build trust with our decisions and actions.
Excellent. Researchers never stand still. You’re always refining your craft. And as your partner, we match your excellence by continuously improving our software, our services, and our company.
Courageous. Research challenges the status quo. So do we. We choose what's right over what's easy, even when it's uncomfortable, inconvenient, or unpopular.
Kind. Behind every data point is a person. We root our work in human dignity because people deserve better.

Extraordinary results come from people who feel seen, supported, and valued. We invest in our team’s personal growth, well-being, and inclusion.
We see people, not opportunities. When you interact with us, we’re building a relationship for the long-term, not closing a transaction.
We started with why. Now our mission guides our priorities, and we measure success by the positive change we help create. To us, the growth of our business is a by-product and not the goal. That's how we stay on course.
We take our work seriously. Ourselves, less so. Work worth doing is work worth enjoying. There's plenty of room at Checkbox to be curious, playful, and connected while making a difference.