How Partnership Leaders use Checkbox to survey professionals worldwide

For an organization built on data-driven insights, the quality of your survey tool matters. That's why Partnership Leaders, the leading global network for partnership, channel, and alliances professionals, turned to Checkbox to power its flagship research and member feedback programmes.

What is Partnership Leaders?

Partnership Leaders connects over 2,000 members from companies like Microsoft, Salesforce, HubSpot, and Stripe through a private Slack community, 400+ virtual and in-person events a year, and a library of 300+ exclusive resources. The organization also hosts Catalyst, its flagship conference series, and publishes the annual State of Partnership Leaders report – the industry's benchmark study on partnership strategy, compensation, and performance. 

Co-Founder and COO Tai Rattigan oversees operations, community programming, and the research initiatives that keep Partnership Leaders at the forefront of the partnerships industry. 

The challenge: Surveying a sophisticated, global audience

Partnership Leaders runs several high-impact surveys each year – both internal member surveys and external industry research projects like the State of Partnership Leaders report. These surveys reach thousands of senior professionals across more than 150 countries: people who are busy, discerning, and quick to abandon a survey that feels generic or poorly designed.

The team needed a survey platform that could handle complex question logic to keep surveys relevant for every respondent, host data in a way that met the expectations of a global audience with members across Europe and beyond, and deliver a polished experience that reflected the professionalism of the Partnership Leaders brand. As Rattigan puts it:

"When you're surveying senior partnership leaders at some of the world's top companies, every question has to feel relevant. If someone is answering questions that don't apply to them, you lose them. Conditional branching was a game-changer for us."
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Key figures

How Partnership Leaders use Checkbox

Partnership Leaders uses Checkbox for a mix of larger-scale research projects throughout the year.

The State of Partnership Leaders report is the organization's flagship annual survey, collecting benchmarking data from thousands of partnership professionals on topics like programme structure, compensation, deal attribution, and executive buy-in.

Conditional branching ensures the survey adapts based on seniority, programme type, and company stage.

The team also runs internal member surveys – regular pulse checks that help them understand what members value most, from event formats and resource topics to community feature requests. These insights directly shape programming and investment decisions.

Beyond that, Partnership Leaders uses Checkbox for external research and thought leadership – targeted surveys that support content initiatives, event programming, and partner strategy insights shared with the wider industry.

Checkbox also supports the data collection behind the annual Ecosystem Compass Report – a quantitative and qualitative study evaluating the world's top 75 technology ecosystems across partner investment and partner opportunity.

The survey data gathered through Checkbox feeds directly into the scoring model that powers the report's quadrant analysis, helping partnership professionals worldwide decide where to commit their resources.

The results

Since adopting Checkbox, Partnership Leaders has been able to maintain strong response rates across its surveys, even as the community has grown to over 2,100 members in 150+ countries.

The data collected through Checkbox powers the State of Partnership Leaders report and the Ecosystem Compass Report, both of which have become go-to benchmarks for the industry

"Having a survey platform like Checkbox that makes it easy to collect high-quality data from a global audience is essential to what we do."

Ready to survey your community with confidence?

Whether you're running annual benchmarking research or gathering member feedback, Checkbox gives you the conditional logic, data residency options, and professional survey experience your audience expects.

‍Get in touch to see how Checkbox can support your organization.

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