You know you want to survey your customers, but you’re not sure where to start. Here is a checklist of our best practices when beginning a customer feedback initiative. Still need more help? View our free webcast “Customer Satisfaction in Today’s Economy” or check out our Checkbox Full Service offering – we can walk you through every step of the survey project process.

Customer Satisfaction Survey Best Practices Checklist:

  •  Start with a broad survey to get a pulse on current position
  • Don’t guess at what’s important to your customers
  • Integrate feedback into all areas of your business, but separate topics
  • Survey problem areas most often
  • Keep surveys short and focused
  • Consider anonymous surveys or third party administration
  • Offer incentives that are relevant to your survey and your audience
  • Communicate results and action plan to your customers
  • Use surveys and survey tools as a springboard for personal communication