You know you want to survey your customers, but you’re not sure where to start. Here is a checklist of our best practices when beginning a customer feedback initiative.
Customer Satisfaction Survey Best Practices Checklist:
- Start with a broad survey to get a pulse on current position
- Don’t guess at what’s important to your customers
- Integrate feedback into all areas of your business, but separate topics
- Survey problem areas most often
- Keep surveys short and focused
- Consider anonymous surveys or third party administration
- Offer incentives that are relevant to your survey and your audience
- Communicate results and action plan to your customers
- Use surveys and survey tools as a springboard for personal communication
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