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Image Choice

Published
June 27, 2025

The Image Choice (Multiple Selection) question type allows you to present respondents with a set of images, from which they can select multiple options. This visually rich format is perfect for capturing preferences, opinions, or selections in a more engaging and intuitive way than traditional checkboxes or dropdowns.

When to Use This Question Type

Use Image Choice (Multiple Selection) when you want to:

  • Allow respondents to select more than one image
  • Gather feedback on visual elements (e.g., design mockups, product options)
  • Make surveys more interactive and visually appealing

Answer Choices

This section of the question allows you to enter your choices for the given question. Click on “+ADD CHOICE” to add further options. 

Click on the image preview option to add the image to the option. You can upload a file from your local system, add a web URL or choose from one of our available images to add to your questions.

Default

To mark any option as default, you can simply check the option(s) available against your provided option. 

Alias

Aliases are the alternate texts or codes that you can display on your reports/exports. For Image choice question type, the Aliases are mandatory since the images do not appear in the reports or in the exported responses directly. These values are not visible to the respondent and are helpful when you want to associate a particular value with your provided option.

Behavior

This section allows you to set different validations for your questions in addition to setting up an alias for your question and deciding whether or not you want to allow the respondent to add an option against the question on their own.

Make Question Required

Check this box if you want the question to be answered as compulsory. The user can not go forward from the current page unless the question is answered. 

Make Queestion Soft Required

Encourages the respondent to respond to the question. The user encounters the message “An answer is recommended, but not required” if the question is left unanswered in one attempt. Respondents can ignore the message and click “Next” again to go to the next page of the survey.

Question Alias

Aliases are the alternate texts or codes that you can display on your reports/exports. These values are not visible to the respondent and are helpful when you want to associate a particular value with your provided question.

Randomize Choices

Check this box if you want your provided options to be randomly ordered every time a survey is attempted.

Min/Max to Select

The checkbox allows you to configure how many options (minimum/maximum) you want the user to pick.

Allow Other

Checkmark this box if you want your respondent to add an option on their own. You can change the text prompt and the formatting of this option as well. 

Appearance

This section of your question allows you to administer how your questions and your options would appear on your survey page.

Question Text Position

Lets you decide the position of your question with respect to the options. By default, it is set to “Top”. This means that the question will be placed above the answer options

Question Position

Lets you decide the alignment of the question (left, middle, right) with respect to the survey page. By default, it is set to “Left. This means that your question will be left indented

Layout

Allows you to administer whether the provided options would appear in a vertical or horizontal list. 

Image Width and Height

You cna also configure th height and the width of the images in pixels in the behaiour section of the question. 

Conditions

This section of the question allows you to manage the conditional appearance of the question based on either a previous response, a contact attribute or a response property. You can combine 2 or more conditions using “OR/ AND” conditions by clicking on them. Please refer to our “Quick Start: Add a Condition to a Question”.

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