The Rating Scale (AKA Likert Scale) question type is designed to capture respondents' opinions or preferences on a scale, such as 1 to 5 or 1 to 10. This is ideal for measuring satisfaction, agreement, or other graded feedback. You can customize the scale's range, labels, and appearance to align with your survey’s goals, making it a versatile choice for gathering structured, measurable insights. Checkbox allows you to use emojis and pictures in addition to the numeral scale to collect the ratings from the respondents. 

The rating scale has an advantage in its ease of use and most people have encountered rating scales questions in the past in other surveys, it makes quantifying behaviours easier as it is a standardized assessment tool and finally, it's an easy method to set up. Some disadvantages include the fact the rating will depend on the subjective view of the evaluators, and it's often challenging to quantify rate certain concepts on a scale.

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Use Case

You’re a manager of Disneyland amusement park and you would like to measure the satisfaction of your visitors with the experience on a particular busy day using a standardized scale in a simple and straightforward way. Your best bet is a Rating Scale Question !

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Answer Choices

This section lets you design your rating scale using numbers, emojis, or even images.

• The leftmost column defines the scale levels.
• The next column assigns point values to each level—these are used as scores in score-based surveys.
• You can also add labels to the overall scale and individual levels.

To enhance visual appeal, use the HTML editor to insert images or emojis into your scale.
Additionally, you can assign an alias to each rating level and dynamically merge profile properties or answers from previous questions into the label text.

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Behavior

This section allows you to manage various options for question validation and scoring.

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Make Question Required

‍Checkmark this box if you want the question to be answered as compulsory. The user can not go forward from the current page unless the question is answered. 

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Make Question Soft Required

‍Encourages the respondent to respond to the question. The user encounters the message “An answer is recommended, but not required.” if the question is left unanswered in one attempt. Respondents can ignore the message and click “Next” again to go to the next page of the survey.

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Question Alias

‍Aliases are the alternate texts or codes that you can display on your reports/exports. These values are not visible to the respondent and are helpful when you want to associate a particular value with your provided question.

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Enable N/A Option

‍In addition to the specified rating levels, you can add an N/A option to the scale to be picked by the respondents. Users also have the option to customize the N/A option

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Appearance

This section of your question allows you to administer how your questions and your options would appear on your survey page.

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Layout

‍Allows you to administer whether the provided options would appear in a vertical or horizontal list. 

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Display Label

‍This dropdown menu lets you choose whether to display the label text, the rating scale, or both in the question.

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Question Text Position

‍Lets you decide the position of your question with respect to the options. By default, it is set to “Top”. This means that the question will be placed above the answer options

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Question position

‍Lets you decide the alignment of the question (left, middle, right) with respect to the survey page. By default, it is set to “Left. This means that your question will be left indented.

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Show separator

‍This option connects all levels of the rating scale with a separator. Disabling it will display the options as a simple array of rating-level

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Width‍

Allows you to set the width of the scale (only works when the layout is set to horizontal)

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Conditions

This section of the question allows you to manage the conditional appearance of the question based on either a previous response, a contact attribute or a response property. You can combine 2 or more conditions using “OR/ AND” conditions by clicking on them. Please refer to our “Quick Start: Add a Condition to a Question”.

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