December 3, 2025

Using Question and Answer Aliases

What is an Alias?

An Alias is an alternate text or value for your survey questions and/or answers. Alias texts are not shown to the respondents but can be extremely helpful in survey reports or exports since they replace the regular survey questions and/or answers. 

Aliases can be assigned to the question text if it is overly lengthy and you prefer a shorter version in your reports or exports. Aliases for your answer choices can be used for internal coding, or to display or export an alternate text value or the points associated with an answer, instead of the answer itself.

I. Setting up a Question Alias
  1. Navigate to the "Edit" tab in your survey, select an existing question or create a new one, and then expand the "Behavior" section of that question.
  2. Go to the “Alias” field and add a text or value that you want to assign to your question that would replace the question text in the report.

Users are not required to assign an alias to every survey question. For questions without aliases, the Checkbox will default to the regular question text in reports and exports.

II. Setting up Response-Option Alias
  1. Navigate to the "Edit" tab in your survey, select an existing question or create a new one, and then expand the "Choices" section of that question.
  2. For each option, input your Alias text in the designated field. If you prefer to export the point values for each answer choice rather than the answer text, fill in the point value in both the "Alias" and "Points" fields.

Note: Rating Scale, Net Promoter Score, and Numerical Slider questions DO NOT allow for Alias answer choice text, as these questions are based on a numerical scale and do not have individual answer choice values.

III. Exporting Response Data with Aliases
  1. Navigate to the “Responses” tab of your survey, click on the export icon, and select Export Responses.


2. Along with your desired export options, tick the box "Export with Aliases." and proceed to “Export”.

Viewing Report with the Aliases
  1. Navigate to the “Report” tab of your survey, and click on the “View” option.
  2. The report will have all the question texts and response options replaced with assigned Alias values/texts.

The images below show how Alias values can replace the regular values of the options. The first image displays the assigned Aliases, while the second image demonstrates how these Aliases appear in the report for the same question.